Strategic Marketing Plan - Tips for Presenting It
Once you present your strategic marketing plan to the investors or executive team of your business, you are actually selling your ideas to them instead of reading off the detailed plan. A good presentation use skills learned from salespeople, teachers, and actors to be both memorable and persuasive. Allow your audience get your plan’s details of your plan through reading this at their leisure. Whenever you are presenting your plan, always be confident. Also, try to engage with the people right from the start of your presentation for them to boost enthusiasm and support.
There are other tips on how you can present the strategic marketing plan in a successful manner. Grabbing the attention of your audience from the start of the presentation is one of these. You can use a powerful graphic or image when representing the goal of your plan, the customer or the product. If possible, it’s also a good idea presenting dramatic statistics, which underscore the need for suggestions in your plan. These could include placing declining sales figures, some metrics that illustrate your point, and customer attrition.
Once you got the attention of your audience, engage them in your presentation by asking several questions regarding what you’re trying to point in your strategic marketing plan. For instance, a show of brief survey to gauge your audience to agree with your conclusion or recommendations. With the use of these techniques, you will be able to deliver a presentation that is interesting and lively.
Another tip that you must not forget is to be specific during your presentation. You must also present particular information rather generalities. Instead of saying your business needs an increased sales, you should state the precise percentage of what you like with your sales. You can use diagrams and charts when demonstrating financial concepts so that your audience will be able to visualize the marketing ROI easily. For everyone to learn more about your plan, you can pass around the different drafts of your prepared new marketing materials for them to gain a depth understanding about the advertising messages and methods.
Focusing on the advantages of your strategic marketing plan is also an important part of your presentation. The reason behind it is that majority of your audience always think about what they would get once they gave their approval. Aside from the benefits, you must also concentrate on the outcome or results of your plan. Again, you should be specific so that your presentation will turn to be more powerful. By this, you can be assured that you will achieve success in presenting your strategic marketing plan.
